October 20 – October 24, 2025

Award Awareness Week

Celebrate Award Awareness Week, October 20–24, 2025! This week highlights the impact of the Award in Canada and the communities that make it possible. Together, we recognize the potential of every young person and mentor and share the Award’s story across schools, organizations, and communities.

Join the Celebration

Get ready to connect, engage, and be inspired! Explore a dynamic mix of activities, resources, and live events that bring the Award community together. Whether you’re a participant, Award Mentor, partner or simply curious to learn more, there are plenty of ways to take part. Join the celebration this week and beyond!

Get Involved:

Award Awareness Week (AAW) is your opportunity to highlight the power and impact of the Award at your organization and join in a national Award celebration!

  • Join or stream one of our national virtual sessions (Oct 20-24, 12:00pm ET daily)

  • Vote in the Award in Action Photo Contest and promote it in your community (Oct 20-26)

  • Run daily announcements or activities with your group (suggestions on this page)

  • Celebrate your participants and the mentors supporting them

  • Share Award reflections, stories, and photos (tag us on LinkedIn, Instagram and Facebook)

Join us in raising awareness about the Award in Canada! Share with your network why you do/did/deliver the Award by creating a post on social media.

Get Involved: 

  • Share a message/image in your announcements (bulletin board, newsletter, PA, social post etc.) 
  • Use Award posters to decorate your space  
  • Share a story or photo about what the Award means to you 

Let’s collectively spread the word about the Award and its impact!

Celebrate the power of teamwork and the strength of partnership. The essence of the Award lies in collaboration, and we are excited to highlight the incredible outcomes that teamwork can achieve. 

Share your own experiences with teamwork and partnership within the Award on social media, emphasizing the significance of working together.

Get Involved: 

  • Host a peer/mentor reflection circle or check-in 
  • Take a team photo and display it or share it with your group 
  • Shout out a participant who helped others succeed 

 

Whether you’re an Award holder, current participant, Award Mentor or a supporter of the Award in Canada your story matters! Share with your network and community about why you are involved with the Award and the impact it has had on you!

Explore the stories of our Award community as they push their limits, embrace challenges, and make a positive impact on their communities. Discover the extraordinary skills they’ve acquired, the incredible adventures they’ve undertaken, and the lasting friendships they’ve forged. 

Get Involved:

  • Build a ‘Wall of Fame’ for achievers and active participants 
  • Share an Award story in a newsletter, bulletin, or blog 
  • Encourage participants to reflect on their progress 

 

 

Behind every achievement, there’s a network of unwavering support, encouragement, and mentorship.

Who has mentored you in your Award experience over the years? Let them know the impact they made and give them a shout-out! Share a thank you message to someone who has helped you through your Award with your network and community. Consider all channels that you have at your disposal including giving someone a call, posting on social media, writing an email, or a personalized card.

Get Involved: 

  • Have participants write a thank-you note to their mentor or assessor 
  • Share a message of appreciation with your school or organization 

 

We put the spotlight on community service! The Award framework is not just about personal growth; it’s about giving back to our communities. 

How can you give back on the last day of Award Awareness Week? Consider organizing a community service project in your local area. Whether it’s a neighborhood cleanup, volunteering at a local shelter, or any other act of service, your efforts can make a significant positive impact in your community while actively engaging in the Award in action.


Get Involved:

  • Do a simple service activity: clean-up, kindness notes, food drive 
  • Plan a larger project for later and get students involved in planning 
  • Talk about how service connects to the Award experience 

 

Explore the Sessions

Each day starting at 12:00 PM ET, you’re invited to join engaging sessions that bring the Award community together. We invite you to join us whether you’re part of the Award, curious to learn more, or joining in for the first time.

Unlocking Potential: Growth Mindset with Paralympian Michelle Stilwell

Join us on Monday, October 20 at 12:00 PM ET for a powerful presentation by Paralympic legend and former Cabinet Minister Michelle Stilwell. Drawing from her journey across four Paralympic Games and her career in public service, Michelle will share practical strategies for goal-setting, perseverance, and maintaining a growth mindset — hosted by her longtime coach and mentor, Gold Award alumni Peter Lawless.

Register today

School-Year Success: Co-curricular Award Delivery

On Tuesday, October 21 join Award Canada’s education consultant, Laura Briscoe at 12 PM ET for a peer-learning session where Award Centres and schools share innovative ways to deliver the Award within the school year—like curriculum-linked and whole-grade models. With deep experience in experiential learning and co-curricular strategy, Laura brings practical insights that reflect the Award Canada Way in action.

Register today

National Francophone Session: Co-curricular Implementation of the Award

Join us on Tuesday, October 21 at 1:00 PM ET for a dedicated session tailored to French-language schools across Canada. This session will explore how to deliver the Award framework as a co-curricular offering, highlight delivery models suited to Francophone contexts, and celebrate exciting new developments. It’s a unique opportunity to connect, share, and grow the Award Canada Way in French-language education.

Register today

From Canada to the World: Alumni Stories of Leadership and Impact

Join the Award Canada Alumni Network (ACAN) on Wednesday, October 22 from 12:00–12:45 PM ET for an inspiring panel featuring Award alumni whose journeys began in Canada and extend onto the world stage. Through stories of leadership, service, and cross-cultural impact, this session highlights how the Award equips young people with the confidence, character, and competencies to thrive — in their communities at home and as global citizens abroad.

Register today

Mentorship in Action: Strengthening Youth Development with Mentor Canada

On Thursday, October 23 from 12:00–12:45 PM join Sydney Piggott, Director of Strategic Partnerships & Initiatives at Mentor Canada, for a dynamic workshop onthe transformative power of mentoring in the lives of young leaders.

Discover how mentors foster resilience, belonging, and future readiness and learn practical strategies for building inclusive and impactful mentoring relationships. Whether you’re already mentoring or just curious about how to make a difference, this session will leave you inspired, equipped, and ready to take action.

Register today

Do a Deed Friday: Your Guide to Making a Difference with Volunteer Canada

Join Lily Viggiano, Intergenerational Initiatives Manager at Volunteer Canada, on Friday, October 24 at 12 PM ET for a high-energy session ton unlocking potential through purposeful volunteering. Discover how to turn your passions into action, overcome barriers, and connect with opportunities that fit your life. Whether you’re just starting out or ready to dive deeper, this session will leave you inspired, equipped, and ready to make a difference.

Register today

Honourary Recognition of Award Awareness Week across Canada

The support of Lieutenant Governors and government bodies across Canada has been vital to the growth of the Award. Their recognition and proclamations not only celebrate the outstanding achievements of participants and alumni but also highlight the Award’s impact and importance in our communities. This week, as we observe Award Awareness Week, we honour their crucial role in recognizing and promoting excellence. 

Ontario

The Honourable Doug Ford
Premier of Ontario

Read the message
Provincial Flag of New Brunswick
New Brunswick

The Honourable Susan Holt
Premier of New Brunswick

Read the Declaration
Provincial Flag of Nova Scotia
Nova Scotia

The Honourable Tim Houston, M.L.A.
Premier of Nova Scotia

Read the Proclamation
Provincial flag of Saskatchewan
Saskatchewan

The Hon. Ken Cheveldayoff & The Hon. Everett Hindley
Ministers of Advanced Education & Education

Read the Proclamation

Flag Raisings

Alberta

Flag Raising at Queen Elizabeth II Building
Edmonton, Alberta

Provincial flag of Saskatchewan
Saskatchewan

Flag Raising at Government House
Regina, Saskatchewan

Provincial Flag of Nova Scotia
Nova Scotia

Flag Raising at Government House
Halifax, Nova Scotia

Newfoundland & Labrador

Flag Raising at Government House
St. John's, Newfoundland and Labrador

British Columbia

Flag Raising at Government House
Victoria, British Columbia

Other ways to celebrate

Showcase Your Award Pride

Whether you’re an Award holder, mentor, or supporter, this is your moment to shine! Wear your pin, update your LinkedIn profile with your Award achievements, and share your pride across social media. Let your voice be heard: start a conversation about how the Award has shaped your journey and the impact you’ve seen it make. Your story can inspire others to begin theirs.

Enter the Award in Action Photo Contest

Calling all Award Leaders and Virtual Award Centre (VAC) Participants across Canada! Submit a photo that captures the spirit of the Award—whether it’s teamwork, mentorship, or personal reflection. Your image could be featured during Award Awareness Week and help showcase the impact of the Award nationwide.

🏆 Prizes: Three $300 gift cards—one for each category winner.
🗳️ Live Voting: Finalists will be posted on Instagram and Facebook during Awareness Week. Rally your network to vote by commenting on their favorite!

📅 Deadline: October 7, 2025

Learn how to submit your photo here

Explore Award Experiences: Shaping Success and Inspiring Futures

Discover how the Award has influenced the lives of our community members, shaping their character, leadership skills, and sense of purpose. Click here to read their impactful stories and gain insights into their personal and professional successes.

Have your own Award story to share? Inspire and guide the next generation by sharing your unique experience. Contribute your story and make a difference!

Share your story
Award Alumni talking at event

Stay Connected with the Award Canada Alumni Network (ACAN)

This Award Awareness Week, take a moment to reconnect and celebrate with the Award Canada Alumni Network (ACAN)!

Join the ACAN Connect LinkedIn group and share your Award story—post a photo, reflect on your experience, or highlight how the Award has shaped your path. It’s a great way to inspire others and be part of the celebration.

Make sure your contact info is up to date so you don’t miss alumni updates, event invites, and opportunities.

Read more
Award Canada merch website with English merch

Gear Up for Award Awareness Week: Award Canada Merch Store

Celebrate Award Awareness Week in style with our exclusive Award Canada merch! From cozy sweaters and sweatshirts to cool t-shirts, our store has everything you need to show off your Award pride. Gear up, stay comfy, and make a statement—visit our store today to find your perfect look. Don’t forget to share your photos and tag us to spread the Award love!

Shop today

Resources

Award Story

Share your Story

Social Media Frame

‘Infinite Potential’

Social Media Frame

‘I am #WorldReady’

Award Awareness Week Events

Sorry, there are no Award Awareness Week events at the moment.